Job Description :
JOB SUMMARY
ROLE CONTEXT
Diageo is undergoing a strategic transformation into a digital-first, consumer-focused organization, aimed at enabling its brands to connect with consumers in unprecedented ways. Our vision is to win in the next generation celebration, engaging and delighting our consumers with world-class leading experiences across every physical and digital touchpoint, resulting in greater brand equity and growth.
To achieve this, Diageo is implementing an audacious plan focused on driving more meaningful interactions and experiences with its brands, improving its digital presence, and gaining a deep understanding of its end consumers through data.
This role is part of the newly created European hub based in Dublin, which was chosen for its thriving innovation and start-up community, and ability to attract top talent and entrepreneurs. The transformation requires experienced leaders to implement the new operating model.
PURPOSE OF ROLE
- The purpose of this role is to reduce the complexity of getting best-in-class assets seamlessly onto digital platforms, by driving common process and best practice in adaptation and reuse of existing content. Your work will initially focus on Digital Shelf content, then expanding out to other appropriate Digital Content (including consumer-first dynamic content).
- This will be done through ensuring the use of common tools such as PIM and DCH and operating cross-market adaptation services
- As an extension of markets, you will ensure that content arriving from global brand teams is fit-for-purpose, and implement processes which guarantee its long-term success.
- To make creatives more effective for markets, you will help create a culture of pre-screening of digital content, to ensure our content is both fit for the platform it is seen on, as well as the person who experiences it.
- Success in this role will be:
- Increasing creative quality scores – so markets can quantitatively measure creative standards
- Driving efficiencies in content creation - reducing the amount of time and investment put into raw content creation
- Producing personalized content for individual consumers
RESPONSIBILITIES:
Acting as the fulcrum between our Global & Local stakeholders, you will:
- Build and own an active Test & Learn Roadmap across markets and brands, driving a culture of continuous improvement & optimisation across varying Digital Content touchpoints and consumer journeys.
- Build out our Picture of Success, aligning with Global Digital partners to ensure consistent use of KPIs and Metrics.
- Maintain and govern our critical content platforms such as PIM & DAM, ensure they are utilized consistently and effectively.
- Ensure that content is accessible and syndicates out to critical domains where applicable (initially for 3rd Party / Owned Digital Shelf, and eventually beyond)
- Oversee and operate our content adaptation program, ensuring content in all markets meet our best practice standards. This includes the use of production tools such as GRIP, and Analytics tools such as Creative X.
- Ensure that content guidelines are a) representative of nuances in market and b) adhered to by global brand teams.
- Improve the speed and efficiency at which global brand assets reach our local media suppliers and retailers without undue adaptation cost or time delays.
- To measure your success, you will conduct robust / frequent M&E to demonstrate that your interventions are meeting (globally aligned) metrics: increased quality scores, decreased delays in brand activations online and reduced spend on content adaptation.
CORE COMPETENCIES:
- At least 10 years of digital content experience. The right candidate will be able to demonstrate how they have embedded new digital content techniques and operational models, driving growth at scale across a business.
- A comprehensive record of ‘full-funnel’ work, including extensive experience in content across search, e-Commerce and biddable.
- Experience with DCO and understanding of the value of modular content is a plus.
- Systems thinker. You create processes that are built to last and ensure that these are in service of liberating markets from manual labor of creating assets that already exist elsewhere.
- Change agent. You are an organized leader who encourages the people around to do work in a unified and codified way, in service of flighting digital content more easily.
- You have a track-record of implementing new processes, tools or systems that encourage digital transformation.
- Excellent verbal and written communications skills. Must be able to communicate complex information in a simple, straight-forward, persuasive way.
- Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented
- Ability to influence, persuade and lead broader teams
- Ability to confidently present plans and ideas, often to a senior audience
- Self-starter who is comfortable with a rapidly changing environment
- Energetic, relentless drive to succeed, team player
- Used to working with a variety of stakeholders and building relationships
Worker Type :
Primary Location:
St James Gate
Additional Locations :
Job Posting Start Date :
2023-05-11